What customers expect

Customers show the most respect and become the most loyal when web hosts are honest. DDoS attacks are likely beyond the control of web hosts; certainly the ability to predict an attack.

Clients are entitled to an explanation of what you believe to be the cause of the outage. In any communication, you should explain exactly what you are doing, how you have analyzed and verified the cause of the outage, and what you plan to do to prevent anything similar happening in the future. Customers want to know that you have employed due diligence into securing their websites and assets. Customers want honest and straight talk with maximum transparency. Customers want to know what can be done in the case of another DDoS attack and how they can mitigate any future attacks without service degradation.

Customers also need to know that standard strategies may not be sufficient to prevent network nodes from being flooded and should have the knowledge of mitigation strategies to combat these crimes.

Even though there is no need to get overly technical, customers have the right to know how the attack can be stopped and what provisions could be taken for their future protection.

BlockDos.net deals in DDoS mitigation and provides DDoS protection services for different kinds of websites; one of only a few companies that provides true DDoS protection by setting up firewalls, providing solutions to handling DDoS attacks and employing 24/7 customer support in acute emergencies. Simply explained, in the case of a DDoS attack, BlockDos assigns a new IP, acts as a middleman, cleans and subsequently filters traffic back to the server accordingly.

Looking for answers

There will always be some customers who will leave as a result of this type of event, but most reasonable clients will respond to honest, upfront answers and explanations. It’s just part of doing business that you will meet some people you are never going to please, but if you give your best to every customer, your sincerity and honesty will show through; after all it is all about impressions and perception that attract customers and then retain them. Never forget to apologize and fix the problem. In the end, no customer wants to read a press release that skirts the issue and merely states, “We are experiencing some minor delays in our accessing our service. We hope to have everything resolved shortly
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